Industry
Foundational voice AI
Company
Deepgram
Making the brand as readable as the transcripts
Fixing the disconnect between how the brand looked — and what the product promised.
The original Deepgram logo featured a DG monogram that caused persistent confusion — people often assumed the brand name was “Deep Gram,” often misprinting it that way in public settings. Ironically, for a company whose core product is known for transcription accuracy and readability, the logo did the opposite: it introduced ambiguity, visually separating a name that was never meant to be split.
On top of that, the all-caps logotype was hard to read at a distance, and the monogram added unnecessary visual weight when the name itself was already present.
I led the redesign of the logo to address these issues, starting with removing the separate "DG" icon, making the logotype the hero. We updated the type to a Swiss-inspired minimalist form and customized it for rhythm and balance. The result is a mark that’s clearer, easier to read, and better suited to the scale and energy of Deepgram’s presence — whether on screen or on stage.
The logo became the foundation for a broader refresh that aligned better with Deepgram’s persona: direct, confident, and unapologetically different from legacy players.
Where competitors leaned on overly stylized, corporate-feeling design systems, Deepgram needed something faster and sharper. We used minimalist structure, bold geometric shapes, and high-contrast color to signal a clear departure — not just in visual style, but in attitude.
The updated system was flexible enough to scale across product, marketing, and events, while also making room for that edge in the brand voice — clear, human, and a little irreverent. It gave the team a design language that supported what they were actually saying: we don’t do things the old way, and it shows.
While we moved away from the original DG monogram in the full logo, we still created a standalone icon — a stylized “D” — for use in social media, favicons, and other small-format applications. This version was slightly bolder than the one used in the logotype, optimized to hold its shape and presence at small sizes. It gave the brand a distinct shorthand without reintroducing the original confusion.
Credits:
Patricia Mitter, Animation
