Industry
Foundational voice AI
Company
Deepgram
Simplifying the complex with clarity and character
A three-part video series that positioned Deepgram through education, not hype
Speech recognition isn’t new — but explaining how it works, where it fails, and what makes one platform better than another isn’t easy. I led the creative direction for this three-part series — shaping the story, scripting the content, and guiding illustration and animation through production. Each video was built to serve a different audience, but all shared the same goal: clarity, confidence, and a little bit of character.
The series included:
"What is Speech Recognition?" — a general primer for non-technical viewers
"What is Deepgram?" — a comparison of Deepgram’s accuracy and architecture versus legacy providers
"The Deepgram API" — a developer-focused video designed to show how quick, flexible, and powerful the platform is
The tone throughout was intentionally human, clear, and lightly irreverent — aligning with the brand’s voice. We wanted viewers to feel informed without being talked down to, and impressed without being overwhelmed.
While each video was longer-form by design to support education, they were scripted with modularity in mind. Segments were crafted to stand alone, making it easy to excerpt moments for social or promotional use, expanding their reach beyond a single viewing.
Video 1: What is Speech Recognition?
A foundational overview of speech recognition — built for a broad audience. This video framed the landscape in simple, non-technical terms, giving viewers the context to understand where Deepgram fits in and why it matters.
Video 2: What is Deepgram?
This piece zeroed in on Deepgram’s product advantages — accuracy, speed, architecture — and explained them in plain language. A direct contrast to the limitations of legacy providers, without naming the guilty.
Video 3: The Deepgram Speech-to-text API
Aimed squarely at developers, this video walked through the capabilities of the API, emphasizing flexibility, ease of use, and power. Designed to get technical teams excited to build, not overwhelmed by specs.
Clear storytelling that keeps performing
These videos served a dual purpose: customer education and brand differentiation. They helped internal teams explain the product more easily, supported developer onboarding, and became cornerstone content for marketing and social.
Years later, they continue to perform — the first video remains one of Deepgram’s top three most-viewed videos on YouTube, three years after launch. That lasting relevance speaks to the value of investing in clear, evergreen storytelling — especially in a space where jargon can easily cloud understanding.
27K
Views for "What is Speech Recognition?" Three years later, all videos are still in Deepgram's most-watched on YouTube.
Credits:
Explain Ninja, animation
