Industry
Healthcare AI
Company
Infinitus
Flipping a product launch into a press moment and sticking the landing.
Pairing product with funding to drive momentum
Product launches don’t typically earn much attention on their own, so when Infinitus introduced FastTrack™ — our AI copilot — our team looked for ways to make it a moment. To maximize impact, we paired the launch with the company’s Series C announcement, using the momentum of one to elevate the other.
I led creative across the campaign which included a dedicated product landing page, blog support for both the launch and funding posts, coordinated social media assets, a digital billboard on the NASDAQ tower, and a product explainer video.
Every element was built to work in concert — driving visibility, telling a cohesive story, and helping the team deliver one unified message: this wasn’t just funding, it was forward motion.
Bundled messaging. Multiplied results.
The results were immediate and measurable: the combined campaign drove 3× the typical web traffic during the launch window.
By bundling product storytelling with a company milestone, we created momentum that served both; giving sales teams new content to point to, giving the product team air cover for its biggest launch to date, and reinforcing Infinitus as a category leader in AI for healthcare.
3x
Web traffic during launch period
Credits:
Sarah Baicker, PR strategy
